Merry Everything.
Seasons wishes, and thanks for the year gone by.
While out shopping early this week my wife spotted this fun sweatshirt featuring a couple of characters from our grand-daughter’s favorite show (that we also enjoy), Bluey. And the sentiment seemed perfect.
As much as Christmas is our family’s holiday, we live in a multi-cultural society and have friends and colleagues that have different holidays that mark this time of year. So a hearty Merry Everything was so on-point.
It was also a good example of thinking around business messaging, and making sure we engage with the widest audience possible.
And talking of audiences. We can’t thank the readers of this newsletter enough.
When we launched The Content Pool newsletter back in February, we had no idea how it would be received, but we’re glad to say that a steady growth in subscribers has seen it pass the target numbers we set ourselves. The engagement level has also steadily increased, and some posts have reached a much wider audience than anticipated (The “Am I The AI Luddite?” one in particular).
We’ll be taking a break to enjoy the upcoming holiday season, and we hope that you all enjoy it too, no matter how you celebrate.
We are looking forward to some new challenges and opportunities in 2025, and will be back in the New Year.
In the meantime - Merry Everything!
Alan
A Note of Appreciation
Thanks to all the folks who took up new subscriptions recently or read the newsletter since its launch. We really appreciate the support.
We hope that you will enjoy what we have to offer, and remember the easiest way to receive the newsletter each week is to hit the SUBSCRIBE button so it gets delivered straight to your email inbox.
Talking About Storytelling
Just a reminder you can find my recent conversation with Larry Swanson on the Content Strategy Insights podcast about the power of storytelling HERE.
Or you can catch the video version below.
If you missed it you can still access my webinar on Customer Focused Storytelling that was hosted by The Content Wrangler / Heretto.
Just accepted to present on “Is DITA Just a Story” at the ConVex conference in San Jose in April, 2025.
Weekly Thought
By looking at customer-related metrics as part of an overall ecosystem and not as separate performance indicators, you can develop a clearer picture of a customer’s overall journey.
Customer Focused Storytelling Workshops
THE CONTENT POOL is pleased to announce that we are now offering our popular Customer Focused Storytelling Workshops
We are now taking bookings for Q1/2025, and we wanted to make sure that as a newsletter reader you got an early opportunity to lock-in a date.
“Weaving storytelling into the mix makes the content more compelling, accessible, and effective!”
Learn how to deliver content-driven experiences that your customers relate to on our two-day Customer Outcome Focused Storytelling workshop.
In this workshop, we will:
Examine content from the customer’s perspective.
Plan how to adapt content delivery to meet the needs of a rapidly changing marketplace
Examine why every business transaction is a story
Outline the 10 Rules of Storytelling as applied to Customer Experience
Apply proven storytelling techniques to your content.
Identify potential opportunities for incorporating storytelling techniques
into the production of your customer-facing content assets.Facilitate an interactive feedback session on your existing customer-facing content.
If you would like more details, or you like to discuss reserving a date for yourself and your team to benefit from a Customer Focused Storytelling Workshop, just email us at ajp@4jsgroup.com to reserve your date.
In The Bookstore
If you enjoy the contents of this newsletter and would like more, we have three books always available from XML Press.
You can also check out The Content Pool website or follow us on FaceBook you can also find Alan on most of the social media platforms @alanjporter.
Please feel free to share the newsletter and pass it around to any friends or colleagues you think might find it of value.
Till next time - have fun paddling in The Content Pool.
Alan J. Porter
The Content Pool™ is a division of the 4Js Group LLC